Learn how to optimize your content online, so that a search engine prefers to show it as one of the first results for searches for a certain keyword/s

SEO rules keep changing - what worked before doesn't work right now.

Learn how to do it right - avoid amateur advice which does you more harm than good.

There is too much wrong outdated information online about SEO - this stuff doen;t work anymore and it can totally jeopardize your rankings.

Learn which exact content to use on your webpage and how to write it.

Keyword stuffing, meta keyword tag optimization, link exchanging, H1 tags, submitting your site to a search engine, these are all OLD techniques which will make you fail.